Aloha and E Komo Mai!
This will be the location where we will have updates as well as the "Hawaiian Word of the Week" (HWW). We can also post important announcements as well as company updates (ie. new locations and menu items).
We can link from our social media pages to our blog to garner an audience for our blog. By growing our social media and blog following we increase our visibility on search engines as well as increase the chances of creating an affiliate marketing partnership.
As well as affiliate marketing we will include important updates here regarding our company, menu, policies, etc. We also have the ability of linking our blog to our email marketing efforts to connect those two audiences.